When people think of Daejeon, Sungsimdang Bakery instantly comes to mind.
I visited the main store on Friday, May 2, and despite it being a weekday, the line outside was still long.
I waited over 30 minutes, but it was totally worth it — the fame of this legendary bakery is no exaggeration.
If you're planning a trip to Daejeon or looking for must-visit bakeries in Korea, this review of Sungsimdang’s flagship store will be helpful.
Let me walk you through what to buy, where to park, and what to expect!
๐ Basic Info: Sungsimdang Main Store
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Address: 15, Daejong-ro 480beon-gil, Jung-gu, Daejeon, South Korea
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Hours: Daily from 8:00 AM to 10:00 PM (Open year-round)
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Nearest subway: 3-min walk from Jungangno Station, Exit 2 (Line 1)
๐ Where to Park (Top 5 Nearby Parking Lots)
Parking near Sungsimdang is quite manageable thanks to several nearby lots that offer partnerships or close access.
Here are five options for parking when visiting the main store:
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Sungsimdang Culture Parking Lot: Closest to the store. Turns over quickly, but fills up fast on weekends.
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Uridul Park Public Parking: Around a 4-minute walk. A bit more spacious and easier to find a spot.
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Hyundai Parking Lot: Located along the main road. Easy access and usually has availability.
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Jeongo Parking Lot: Right across from Sungsimdang in a side alley. Offers discounted parking with store receipts.
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Eye Clinic Parking Lot: Affiliated with a nearby hospital. Availability may vary; check ahead.
๐ก Tip: Many of these lots offer discounted or free parking with a Sungsimdang receipt, so don’t forget to bring it with you!
๐ฅ What I Bought This Time
Sungsimdang is known for its wide range of baked goods — it’s honestly overwhelming (in a good way).
Here’s what I purchased during my visit:
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Fried Soboro (ํ๊น์๋ณด๋ก): The bakery’s signature item! Crispy on the outside, creamy on the inside.
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Mentaiko Baguette: Since this was the main store, the amount of mentaiko (pollock roe) was incredibly generous — noticeably more than other branches.
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Salt Bread: Perfectly crispy on the outside and soft inside — trendy and satisfying.
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Rice Ball (Jumeokbap): Yes, a bakery that sells rice balls! A great quick meal option.
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Curry Croquette: Rich, flavorful curry wrapped in a crunchy golden crust.
There were honestly too many varieties to list — you’ll have to see them for yourself in the photos!
๐ฐ Unexpectedly Affordable Prices
Most items range from ₩1,000 to ₩3,000 KRW (approx. $1–$2.50 USD), which was shockingly affordable given the quality.
You’d easily pay double at a high-end chain for similar items, so this bakery offers amazing value for money.
๐ Quick Tips & Summary
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Go early to avoid long lines, especially for signature items.
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Expect a 20–30 minute wait, especially at the Fried Soboro section.
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Main store’s Mentaiko Baguette is a must — loaded with flavor!
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Keep your receipt for parking discounts.
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Both cash and cards accepted, and the staff are super efficient and friendly.
๐งญ Final Thoughts: A Must-Visit Bakery in Korea
Whether you’re a bread lover or just visiting Daejeon, Sungsimdang Main Store is a non-negotiable stop.
It’s more than just a bakery — it’s a cultural landmark with unbeatable variety, taste, and affordability.
Personally, I can’t recommend their Fried Soboro and Mentaiko Baguette enough — absolute must-tries.
If you’re planning your itinerary for Daejeon,
add Sungsimdang to your list — you won’t regret it!
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